You can get mad about the World Cup – or you can do something. While FIFA and its business partners make out like bandits at the expense of Brazil, we’ll be doing the opposite.

With support from Terre des hommes Switzerland, Philippe Wampfler, Michael Gebendorfer, Manuel Born and hopefully many more, “Social Pay-Per-View” is about to launch.

My idea: as a fan of the beautiful game, for each World Cup game you watch, you give £5 or €5 to a Brazilian non-profit organisation. We’re working intensively now to get the mechanics of this straight: how to give, to whom and for what… this project is brand spanking new. If you want to help – especially if you have ideas about Brazilian organisations doing good work in the favelas – please do.

We want and need your ideas and your energy.

Everyone who’s ready for action, join us to make “Social Pay-Per-View” a success and ensure that, against the odds, the World Cup can achieve something positive in Brazil!

Further information and a dedicated website will be launched on-line in the next few days.