{"id":7697,"date":"2019-12-09T11:51:21","date_gmt":"2019-12-09T09:51:21","guid":{"rendered":"http:\/\/regulastaempfli.eu\/?p=7697"},"modified":"2019-12-09T11:51:35","modified_gmt":"2019-12-09T09:51:35","slug":"logo-wenn-markten-punkten-oder-auch-nicht-regula-staempfli-ueber-trump-tamedia-und-bayer-im-mediendienst-der-schweizerischen-kommunikationsbranche","status":"publish","type":"post","link":"https:\/\/regulastaempfli.eu\/?p=7697","title":{"rendered":"Logo: Wenn Markten punkten (oder auch nicht) Regula St\u00e4mpfli \u00fcber Trump, Tamedia und Bayer im Mediendienst der schweizerischen Kommunikationsbranche"},"content":{"rendered":"<p><strong>Gute Marken stehen alle Krisen durch. Schlechte Brands haben das Potenzial, selbst funktionierende Uralt-Marken mit in den Abgrund zu ziehen.<\/strong><\/p>\n<p><a href=\"http:\/\/www.kleinreport.ch\/news\/logo-wenn-marken-punkten-93711\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-7698\" src=\"https:\/\/regulastaempfli.eu\/wp-content\/uploads\/2019\/12\/Bildschirmfoto-2019-12-09-um-10.29.58.png\" alt=\"Bildschirmfoto 2019-12-09 um 10.29.58\" width=\"472\" height=\"330\" srcset=\"https:\/\/regulastaempfli.eu\/wp-content\/uploads\/2019\/12\/Bildschirmfoto-2019-12-09-um-10.29.58.png 472w, https:\/\/regulastaempfli.eu\/wp-content\/uploads\/2019\/12\/Bildschirmfoto-2019-12-09-um-10.29.58-300x210.png 300w, https:\/\/regulastaempfli.eu\/wp-content\/uploads\/2019\/12\/Bildschirmfoto-2019-12-09-um-10.29.58-429x300.png 429w\" sizes=\"auto, (max-width: 472px) 100vw, 472px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gute Marken stehen alle Krisen durch. Schlechte Brands haben das Potenzial, selbst funktionierende Uralt-Marken mit in den Abgrund zu ziehen.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_s2mail":"yes","footnotes":""},"categories":[5683],"tags":[6308,6305,6309,6303,6306,6304,6307],"class_list":["post-7697","post","type-post","status-publish","format-standard","hentry","category-kolumnen","tag-dass-sein-aufstieg-ins-praesidentenamt-vorwiegend-seiner-marke","tag-der-zuercher-medienkonzern-tamedia-ist-inmitten-einer-neuausrichtung-mit-neuem-namen","tag-einem-mix-aus-catchy-slogans-und-der-realexistierenden-kraenkung-weisser-unter-und-mittelschichtmilieus","tag-logo-wenn-markten-punkten-oder-auch-nicht-regula-staempfli-ueber-trump","tag-neuer-struktur-und-neuem-logo-auch-das-stade-de-suisse-nennt-sich-anders-und-kehrt-zu-den-wurzeln-zurueck-wankdorf-bleibt-wankdorf-was-kann-und-soll-branding","tag-tamedia-und-bayer-im-mediendienst-der-schweizerischen-kommunikationsbranche","tag-und-was-nicht-ein-kommentar-der-politologin-und-medienwissenschaftlerin-regula-staempfli-fuer-den-klein-report-von-donald-trump-wissen-wir"],"_links":{"self":[{"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=\/wp\/v2\/posts\/7697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7697"}],"version-history":[{"count":1,"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=\/wp\/v2\/posts\/7697\/revisions"}],"predecessor-version":[{"id":7699,"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=\/wp\/v2\/posts\/7697\/revisions\/7699"}],"wp:attachment":[{"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/regulastaempfli.eu\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}